Studying media, technology, and culture through ethnographic inquiry across global and diasporic contexts.

In an algorithmic age, we must rediscover the human scale. Algorithms can predict our clicks or hold artificial conversations, but they cannot feel our longings, pains, and joys. Global Media Ethnography Lab (GMEL) serves as a hub to explore how people create, circulate, and experience media. We combine ethnographic inquiry with interdisciplinary approaches to understand contemporary media worlds and their social impacts.